Showing up for who comes next.

​

I joined with two strong programs but no unifying story: girls learning to play on Friday and women explaining how they learned to lead on Saturday. As Creative Director and Experience Designer, I turned those stages into one platform, directing the narrative, naming, visual system, environments, participant journey and live content. The result was Foot Locker’s most successful Clinic event to that point, with the girls positioned not as supporting cast, but as players whose own moment was already underway.