The lineage was already there. We made it legible.

When Nike’s “content” arrived as static product stills and historical copy, I developed a three-film narrative tracing women’s basketball across Sheryl Swoopes, Lisa Leslie and Sabrina Ionescu. As Creative Director, Scriptwriter and Producer, I built two complete approval paths for every episode, directed the creative through production and protected the performances on set. The result turned footwear into evidence of a lineage the brands had helped support, not a legacy they could claim.